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The Summary Spreadsheet 4. CTLV to Costs 8. Note that this is not a standard fee, rather a contribution to the collective operations, marketing and development pool. Which until gross profit reaches ZAR 4,, is spent directly on marketing this business. However if the owner of the business takes the lead sales roll then this money is effectively shareholder discretionary income.
All told we find shareholder discretionary income is just over ZAR 1,00,, which includes a lot of spending to increase gross profit in future years. Or income created from sub companies, where CTLV has made a deal with a local specialist, for instance a specialist in Constantia, The Winelands, or the Cape Peninsular. Below the various income streams we find the standard expenses. Consider… the costs of creating a top of the line website for a single villa, the web framework, the website, over 20 pages of content, followed by at least one new page a month, media at least 3 photos shots and a video , SEO Search Engine Optimization and SEM Search Engine Marketing and Inbound Marketing.
Not to mention placing the villa on the homepage of various agency websites. However, in the case of Villa Secrets, due too various mechanisms our operational costs are lower and as mentioned there is no profit.
And as for the quality, just look at the Villa Secrets website. This does not mean it will be paid to the Shareholder, rather that it is due to be spent on marketing or development for instance if the company secured a 5th property mandate, or advertising of Bing, or content marketing and that such spending will increase the gross profit by at least the value of the spending.
However, the figure used to create the above figures was only ZAR 1,, The effects and percentages seen on the TFBMS pages are for the system as it will be in December , each has a low and a high effectiveness and in each case we have used the low case, and lowered the effect further in line with the development schedule.