We use cookies to improve our service for you. You can find more information in our data protection declaration. Ahead of the World Cup in France, Germany's women's national team have hit back against stereotypes with a powerful campaign.
The hard-hitting video has received widespread praise for its message of female empowerment. Ahead of the World Cup in France, which kicks off on June 7, head coach Martina Voss-Tecklenberg and members of her woman squad featured in a provocative ad made by the team's main sponsor, Commerzbank. What they have achieved is remarkable, and it's not common knowledge. We wanted to capture that and support them because it felt like the right time to be blunt about this.
The second video tackles the issues facing female footballers head-on, with frank remarks, cheeky wordplay and a thought-provoking message of female empowerment. We don't have balls, but we know how to use them. The video, which has more than 1. It was a minor detail recognizing how far they've come, underlining a poignant point without taking themselves too seriously. They have received recognition for their self-confidence, how brazen they were, but they nevertheless did it with a smile and their smarts.
The amazing thing about it is that's what the team are really like. That was what was so fascinating about the process, what made it so much fun and what we've been delighted about since, because we've managed to hit our targets in order to support this team, who we think are brilliant. We're delighted with the end product and incredibly proud. Ballon d'Or Feminin winner Ada Hegerberg , who has helped Lyon to three consecutive trebles, will not feature for Norway due to an ongoing battle for equality.
Since she announced her decision to step back from international football in , the Norwegian FA have reached an equal-pay agreement, but for Hegerberg "it's not always about the money. It's about preparing, taking action, professionalism. To enact change pioneers are needed and in women's football, there is a growing sense that now is the time. Now they will be looking to use the World Cup as a springboard as they seek to continue to make progress towards a more equitable future in the game.
